Transcoding and Digital Video Automation

The new distribution model for content is to be everywhere at once. Networks, content providers, and advertising agencies are searching for the next distribution model and are deciding to distribute everywhere: TV, web, mobile, iTunes, MSN, YouTube. Encoding and distribution initiatives need strategic vision as well as implementation support to supplement existing IT.
Control Group provides guidance in selecting new transcode engines, optimizing for expected workloads, and automating and integrating into your existing workflow. Our infrastructure and storage experts, combined with our development resources, enable us to utilize existing API's, or write custom scripts to boost efficiency, reduce repetitive tasks, and maximize investment.

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Client Story

Firebrand screenshot
Firebrand TV : Rich Media Web Application

Firebrand, a revolutionary new network that programs only the best television commercials, made its multi-platform debut in November 2007 on the ION Television Network. Check out the Firebrand Web Demo.

At launch, Firebrand needed to unveil a major product. They had several significant goals; to distribute and synchronize content across the three mediums of TV, web and mobile, deliver high value production capability for TV, and debut a state of the art, media 2.0 website to captivate their audience.