Client Story
Neue Galerie
One of the most recent additions to New York City's famed Museum Mile, the Neue Galerie New York is a museum devoted to early twentieth-century German and Austrian art and design. With the museum's sustained success has come new technology challenges: Museum staff needs an ability to track and manage all the art in their collection, including traveling art pieces. They also have several business divisions that require cohesive data management and presentation for their Book Store inventory system, Design Shop inventory, and product development. Lastly, staff was wrestling with maintaining an old Flash-based website that was costly to update and was not integrated with any of their other business needs or systems.
Control Group refactored the Neue Galerie website, implementing a database-driven site built with HTML and CSS to replace the Flash website. This dramatically enhances the technical flexibility for future changes. Additionally, we integrated an asset management system that provided a long-term information repository for managing, organizing, and tracking the museum's collection. Museum staff are able to directly input information and images of the collection to their website and all site updates can be done by museum staff members as the information changes dynamically.
"Control Group has provided the Neue Galerie with the services of an entire IT department, from general support to converting our website, at a reasonable price," said Peter Katz, CFO, Neue Galerie New York. The new website was also seamlessly integrated with the museum's Book Store and Give Shop inventory systems to provide secure online purchasing. This provided a convenience for website users and minimized phone orders, significantly reducing the turnaround time for online purchases.
The Neue Galerie's new website and the database that drives it, combined with an asset management system and online purchasing engine, has allowed the museum to increase efficiency while maintaining their brand image and keeping information consistent for all visitors.
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